ABOUT US

Sun and Sky Entertainment

Sun and Sky Entertainment is a full-service digital media powerhouse dedicated to helping creators, brands, and businesses thrive in today’s digital landscape. Since 2006, we have been pioneers in developing innovative approaches to digital content, social media, Television content and brand-building strategies, empowering our clients to connect with audiences, monetize content, and create impactful, sustainable brands. Our four key divisions—Management, Media, Music, and Consulting—enable us to provide tailored support across all areas of digital growth and engagement.

With direct access to the teams at TikTok, YouTube, Snap, and Meta, we leverage unique platform insights and resources to help our clients succeed. This access allows us to escalate support, stay ahead of industry changes, and implement the latest features—ensuring our clients remain competitive and well-supported across all major platforms.

With a legacy of transforming creators into influential stars, building some of the world’s most-viewed YouTube channels, and successfully launching digital brands, Sun and Sky delivers a unique blend of expertise, resources, and industry insight.

Our Divisions

Management Division

Our Management Division is focused on empowering creators by handling every aspect of their careers, allowing them to concentrate on their craft while we manage their business. This division encompasses:

End-to-End Channel Management

Editing, Thumbnails, and SEO: We handle, and pay for, professional editing, engaging thumbnails, and SEO optimization for each video, ensuring every upload has the best chance to succeed. Content Uploading and Metadata: Our team manages all aspects of uploading, from titles and descriptions to end screens and cards, maximizing reach and engagement. Daily Analytics Monitoring: Our analytics team closely tracks performance metrics, continuously refining strategies to boost viewer retention, revenue, and growth.
Comprehensive Investment in Growth and Resources

Resource Commitment: Beyond financial backing, we dedicate time, expertise, and a specialized team to each channel, handling everything from content strategy to audience engagement and new growth opportunities. Scalable for All Channel Sizes: Whether starting from scratch or building on an existing foundation, our partnership model is designed to bring channels to their highest potential, regardless of their current size.
Revenue Optimization and Monetization Expansion

Ad Revenue Maximization: We work to improve CPMs and explore effective ad formats and placements for the highest returns. New Revenue Streams: Our team identifies new monetization channels, including additional language channels, brand sponsorships, and YouTube Shopping, expanding income opportunities as the channel grows.
Compliance and Brand Development

Platform Compliance Guidance: We ensure all content aligns with YouTube’s community guidelines, minimizing the risk of strikes or demonetization. Brand Strategy and Differentiation: Our team collaborates with creators to build an authentic brand presence, developing unique positioning within their niche and maintaining audience alignment.
Hands-On Creative Strategy

Creative Consultations: We collaborate with creators on content ideas, trend analysis, and performance insights, ensuring each video engages audiences and increases CPM. Content Scheduling and Consistency: Our team sets and maintains a consistent posting schedule, ensuring uploads align with audience preferences and platform best practices. Audience Engagement Tools: Using YouTube Shorts, stories, and live events, we expand reach, grow subscribers, and enhance engagement.
Priority Platform Support and Unique Opportunities

Enhanced Platform Access: As a partner, channels gain priority access to support for issues and exclusive YouTube events, maximizing both visibility and platform relationships. Dedicated Support Team: Each channel is supported by a dedicated channel manager, editing team, and analytics experts, providing hands-on assistance and strategic guidance.

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Media Division

The Media Division at Sun and Sky allows us to invest in creator channels, build unique content channels, and manage a wide range of partnership and ownership models. This division includes:

End-to-End Channel Management

Editing, Thumbnails, and SEO: We handle, and pay for, professional editing, engaging thumbnails, and SEO optimization for each video, ensuring every upload has the best chance to succeed. Content Uploading and Metadata: Our team manages all aspects of uploading, from titles and descriptions to end screens and cards, maximizing reach and engagement. Daily Analytics Monitoring: Our analytics team closely tracks performance metrics, continuously refining strategies to boost viewer retention, revenue, and growth.
Comprehensive Investment in Growth and Resources

Resource Commitment: Beyond financial backing, we dedicate time, expertise, and a specialized team to each channel, handling everything from content strategy to audience engagement and new growth opportunities. Scalable for All Channel Sizes: Whether starting from scratch or building on an existing foundation, our partnership model is designed to bring channels to their highest potential, regardless of their current size.
Revenue Optimization and Monetization Expansion

Ad Revenue Maximization: We work to improve CPMs and explore effective ad formats and placements for the highest returns. New Revenue Streams: Our team identifies new monetization channels, including additional language channels, brand sponsorships, and YouTube Shopping, expanding income opportunities as the channel grows.
Compliance and Brand Development

Platform Compliance Guidance: We ensure all content aligns with YouTube’s community guidelines, minimizing the risk of strikes or demonetization. Brand Strategy and Differentiation: Our team collaborates with creators to build an authentic brand presence, developing unique positioning within their niche and maintaining audience alignment.
Hands-On Creative Strategy

Creative Consultations: We collaborate with creators on content ideas, trend analysis, and performance insights, ensuring each video engages audiences and increases CPM. Content Scheduling and Consistency: Our team sets and maintains a consistent posting schedule, ensuring uploads align with audience preferences and platform best practices. Audience Engagement Tools: Using YouTube Shorts, stories, and live events, we expand reach, grow subscribers, and enhance engagement.
Priority Platform Support and Unique Opportunities

Enhanced Platform Access: As a partner, channels gain priority access to support for issues and exclusive YouTube events, maximizing both visibility and platform relationships. Dedicated Support Team: Each channel is supported by a dedicated channel manager, editing team, and analytics experts, providing hands-on assistance and strategic guidance.

Our Media Division’s success stems from a deep commitment to both strategic and financial investment, helping our partner channels and owned channels reach new levels of success with Sun and Sky’s experienced support.

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Music Division

Our Music Division is dedicated to providing artists with comprehensive support across all facets of their music careers, from label services to management. With a focus on empowering artists to thrive in today’s digital-first music landscape, this division encompasses:

End-to-End Channel Management

Editing, Thumbnails, and SEO: We handle, and pay for, professional editing, engaging thumbnails, and SEO optimization for each video, ensuring every upload has the best chance to succeed. Content Uploading and Metadata: Our team manages all aspects of uploading, from titles and descriptions to end screens and cards, maximizing reach and engagement. Daily Analytics Monitoring: Our analytics team closely tracks performance metrics, continuously refining strategies to boost viewer retention, revenue, and growth.
Comprehensive Investment in Growth and Resources

Resource Commitment: Beyond financial backing, we dedicate time, expertise, and a specialized team to each channel, handling everything from content strategy to audience engagement and new growth opportunities. Scalable for All Channel Sizes: Whether starting from scratch or building on an existing foundation, our partnership model is designed to bring channels to their highest potential, regardless of their current size.
Revenue Optimization and Monetization Expansion

Ad Revenue Maximization: We work to improve CPMs and explore effective ad formats and placements for the highest returns. New Revenue Streams: Our team identifies new monetization channels, including additional language channels, brand sponsorships, and YouTube Shopping, expanding income opportunities as the channel grows.
Compliance and Brand Development

Platform Compliance Guidance: We ensure all content aligns with YouTube’s community guidelines, minimizing the risk of strikes or demonetization. Brand Strategy and Differentiation: Our team collaborates with creators to build an authentic brand presence, developing unique positioning within their niche and maintaining audience alignment.
Hands-On Creative Strategy

Creative Consultations: We collaborate with creators on content ideas, trend analysis, and performance insights, ensuring each video engages audiences and increases CPM. Content Scheduling and Consistency: Our team sets and maintains a consistent posting schedule, ensuring uploads align with audience preferences and platform best practices. Audience Engagement Tools: Using YouTube Shorts, stories, and live events, we expand reach, grow subscribers, and enhance engagement.
Priority Platform Support and Unique Opportunities

Enhanced Platform Access: As a partner, channels gain priority access to support for issues and exclusive YouTube events, maximizing both visibility and platform relationships. Dedicated Support Team: Each channel is supported by a dedicated channel manager, editing team, and analytics experts, providing hands-on assistance and strategic guidance.

Sun and Sky Records

Sun and Sky Records is our record label, distributed through Warner Music’s ADA division. Focused on giving artists a platform to reach global audiences, we combine a major label’s reach with a modern, digital-first approach.

Sun and Sky Records combines major-label resources with expertise in digital branding and social media, offering artists the tools needed to make a lasting impact in the industry.

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Music Management

Our Music Management division provides end-to-end career management for artists, taking on all aspects of their growth and success. This service is designed for musicians who need more than just a label, providing dedicated support that covers every detail of their career.

End-to-End Channel Management

Editing, Thumbnails, and SEO: We handle, and pay for, professional editing, engaging thumbnails, and SEO optimization for each video, ensuring every upload has the best chance to succeed. Content Uploading and Metadata: Our team manages all aspects of uploading, from titles and descriptions to end screens and cards, maximizing reach and engagement. Daily Analytics Monitoring: Our analytics team closely tracks performance metrics, continuously refining strategies to boost viewer retention, revenue, and growth.
Comprehensive Investment in Growth and Resources

Resource Commitment: Beyond financial backing, we dedicate time, expertise, and a specialized team to each channel, handling everything from content strategy to audience engagement and new growth opportunities. Scalable for All Channel Sizes: Whether starting from scratch or building on an existing foundation, our partnership model is designed to bring channels to their highest potential, regardless of their current size.
Revenue Optimization and Monetization Expansion

Ad Revenue Maximization: We work to improve CPMs and explore effective ad formats and placements for the highest returns. New Revenue Streams: Our team identifies new monetization channels, including additional language channels, brand sponsorships, and YouTube Shopping, expanding income opportunities as the channel grows.
Compliance and Brand Development

Platform Compliance Guidance: We ensure all content aligns with YouTube’s community guidelines, minimizing the risk of strikes or demonetization. Brand Strategy and Differentiation: Our team collaborates with creators to build an authentic brand presence, developing unique positioning within their niche and maintaining audience alignment.
Hands-On Creative Strategy

Creative Consultations: We collaborate with creators on content ideas, trend analysis, and performance insights, ensuring each video engages audiences and increases CPM. Content Scheduling and Consistency: Our team sets and maintains a consistent posting schedule, ensuring uploads align with audience preferences and platform best practices. Audience Engagement Tools: Using YouTube Shorts, stories, and live events, we expand reach, grow subscribers, and enhance engagement.
Priority Platform Support and Unique Opportunities

Enhanced Platform Access: As a partner, channels gain priority access to support for issues and exclusive YouTube events, maximizing both visibility and platform relationships. Dedicated Support Team: Each channel is supported by a dedicated channel manager, editing team, and analytics experts, providing hands-on assistance and strategic guidance.

With Music Management at Sun and Sky, artists receive comprehensive support that extends beyond typical label services, giving them the backing of a team fully invested in their success.

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Consulting Division

Our Consulting Division is designed to serve clients of all kinds—brands, corporations, public figures, and e-commerce businesses—by providing expert guidance on social media, e-commerce, digital growth, and brand-building. This division covers everything from short-term solutions to long-term strategic planning, and we customize each approach to align with the client’s unique goals and challenges.

End-to-End Channel Management

Editing, Thumbnails, and SEO: We handle, and pay for, professional editing, engaging thumbnails, and SEO optimization for each video, ensuring every upload has the best chance to succeed. Content Uploading and Metadata: Our team manages all aspects of uploading, from titles and descriptions to end screens and cards, maximizing reach and engagement. Daily Analytics Monitoring: Our analytics team closely tracks performance metrics, continuously refining strategies to boost viewer retention, revenue, and growth.
Comprehensive Investment in Growth and Resources

Resource Commitment: Beyond financial backing, we dedicate time, expertise, and a specialized team to each channel, handling everything from content strategy to audience engagement and new growth opportunities. Scalable for All Channel Sizes: Whether starting from scratch or building on an existing foundation, our partnership model is designed to bring channels to their highest potential, regardless of their current size.
Revenue Optimization and Monetization Expansion

Ad Revenue Maximization: We work to improve CPMs and explore effective ad formats and placements for the highest returns. New Revenue Streams: Our team identifies new monetization channels, including additional language channels, brand sponsorships, and YouTube Shopping, expanding income opportunities as the channel grows.
Compliance and Brand Development

Platform Compliance Guidance: We ensure all content aligns with YouTube’s community guidelines, minimizing the risk of strikes or demonetization. Brand Strategy and Differentiation: Our team collaborates with creators to build an authentic brand presence, developing unique positioning within their niche and maintaining audience alignment.
Hands-On Creative Strategy

Creative Consultations: We collaborate with creators on content ideas, trend analysis, and performance insights, ensuring each video engages audiences and increases CPM. Content Scheduling and Consistency: Our team sets and maintains a consistent posting schedule, ensuring uploads align with audience preferences and platform best practices. Audience Engagement Tools: Using YouTube Shorts, stories, and live events, we expand reach, grow subscribers, and enhance engagement.
Priority Platform Support and Unique Opportunities

Enhanced Platform Access: As a partner, channels gain priority access to support for issues and exclusive YouTube events, maximizing both visibility and platform relationships. Dedicated Support Team: Each channel is supported by a dedicated channel manager, editing team, and analytics experts, providing hands-on assistance and strategic guidance.

Our consulting services offer brands and businesses a unique advantage by combining Sun and Sky’s expertise in digital media with customized strategies that address each client’s specific needs.

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Our Mission and Vision

At Sun and Sky, our mission is to empower creators, brands, and businesses to thrive in today’s competitive digital world.

We believe in building meaningful connections between our clients and their audiences by combining innovative strategies, deep industry knowledge, and a commitment to long-term success. Our goal is to transform our clients’ visions into impactful, lasting brands that reach far beyond short-term trends.

By staying ahead of platform trends, algorithm changes, and emerging technologies, we offer our clients a distinct advantage. Whether through management, media partnerships, music production, or consulting, we are driven by a commitment to innovation and a passion for excellence.