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How it Works
Sun and Sky Entertainment's Management Division
We offer full-service management dedicated to building and sustaining successful careers for digital content creators.
Platform Growth
Long
Term
Revenue Diversification
Our team manages all aspects of a creator’s journey, transforming hobbyists into professionals and scaling emerging talent into household names. We’re known for our proven track record, with many creators growing to tens of millions of followers, including one who has surpassed 50 million. We’ve also revitalized stagnant channels into profitable, thriving ventures
Why Sun and Sky Entertainment?
Empowering Digital Talent, Brands, and Businesses for Lasting Success
Our approach goes beyond numbers;
We focus on quality content, audience engagement, diversified revenue streams, and brand strength, ensuring creators’ success and longevity in a competitive industry.
From YouTube to TikTok, Instagram to Snapchat, we maximize each platform’s potential by creating tailored strategies that capitalize on what each network does best. Our division handles all aspects of your career including consulting on brand partnerships, contract management, content strategy, and more, so creators can focus on what they love: creating.
At Sun and Sky, we’re fully invested in your success.
Our commitment is simple: we only succeed when you do.
We work tirelessly alongside you, driven by a shared incentive to achieve your goals with energy, dedication, and commitment.
Focused on maximizing revenue and fostering long-term growth, we're as invested in your career as you are.​
We guide creators in building multiple revenue streams, offering strategic advice on content syndication, merchandising, and more.​
With an ethical and professional approach, our Management Division crafts sustainable careers that thrive beyond short-term trends.
Services
Just some of the services Offered by our Management Division
Platform Growth & Audience Engagement
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We support creators across YouTube, TikTok, Instagram, and more. Whether launching a new channel or maximizing an established one, our team provides expertise to drive growth and revenue. For monetized channels, we analyze performance data to unlock each platform’s full potential.
Comprehensive Career Management
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From brand partnerships to team building, we handle every career detail, enabling creators to focus on their vision. Our team assists with hiring essential roles and offers strategic guidance, empowering creators to lead as the CEO of their brand.
Revenue Diversification
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Multi-Platform Expansion: Advising creators on opening additional channels (in different languages or formats) to tap into broader audiences.
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Content Syndication: Repurposing content across platforms for maximum reach and monetization potential.
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Merchandising Ventures: Launching and managing product lines on platforms like Shopify, connected to YouTube and TikTok Shop for seamless e-commerce.
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Original Content Creation: Advising on new content series, podcasts, and programming to diversify revenue and strengthen brand identity.
Content Strategy and Production Support
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Content Calendar Development: Planning a consistent and strategic posting schedule to align with platform algorithms.
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Creative Content Brainstorming: Collaborating on ideas and formats that engage audiences and support brand goals.
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Content Optimization: Enhancing video quality, SEO, and metadata for each platform to maximize visibility.
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Multi-Platform Strategy: Crafting content that resonates uniquely with each platform's audience while maintaining brand cohesion.
Brand Partnerships
Our team helps creators build valuable brand partnerships by reviewing opportunities that align with their values, audience, and long-term growth goals. We provide strategic guidance on the right partnerships, enhancing brand alignment, and incorporating sponsored content in ways that feel authentic and drive audience engagement. By focusing on partnerships that resonate, we support creators in building lasting relationships with brands that elevate their personal brand and expand their revenue potential.
Merchandising
Our Product Line Development team assists creators in transforming their brand into marketable products, from concept to launch. We guide creators in developing product ideas that reflect their unique brand, values, and audience preferences, including merchandise, beauty lines, or digital products. With expertise in e-commerce integration, we help establish storefronts on platforms like Shopify, connect products to TikTok Shop and YouTube, and manage logistics from production to fulfillment. This approach allows creators to diversify their revenue streams and engage their fans through high-quality, branded merchandise.
Analytics and Performance Insights
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Multi-Platform Analytics: Monitoring views, engagement, revenue metrics, and audience demographics across all platforms.
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Performance Optimization: Using analytics to refine content strategies and identify growth opportunities.
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Revenue Tracking and Reporting: Offering insights on earnings, platform performance, and opportunities for revenue growth.
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Audience Demographics & Insights: Analyzing audience data to tailor content that resonates with followers and drives engagement.
Long-Term Business Building and Brand Development
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Talent Agent Collaborations: When the time is right, we can pitch creators to licensed talent agents for opportunities such as:
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Live Tours: Coordinating live tours to engage fans and generate new revenue streams.
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Personal Paid Appearances: Arranging paid appearances at events, conventions, and fan meet-and-greets.
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Book Deals: Securing opportunities for book publishing, whether memoirs, branded content, or creative projects.
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Content Licensing and Sales: Exploring licensing deals to syndicate or sell content to other networks or media outlets.
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Branded Events: Developing exclusive branded events or experiences that amplify the creator’s brand.
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Product Collaborations: Facilitating collaborations with brands to launch exclusive product lines or merchandise.
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