Strategy & Transformation

• Brand positioning, narrative, and messaging architecture • Audience and competitive landscape analysis • Multi-platform strategy across YouTube, TikTok, Instagram, Facebook, X, LinkedIn, Snapchat, Pinterest • Programming strategy across short-form, long-form, livestreaming, and podcasts • Launch plans for new channels, new shows, new verticals, and rebrands

Content & Social Ecosystem Design

• Channel and platform architecture (where to play, how to win, and why) • Content pillars, series frameworks, editorial calendars, and publishing cadence • Community building and engagement systems • Cross-platform distribution and repurposing strategy • Partnerships strategy (collaborations, affiliates, media distribution)

Creative Performance Systems

• Creative direction and format development • Packaging and messaging systems (what earns attention, retention, and shares) • Creative testing frameworks (structured experimentation and iteration) • Brand consistency standards (voice, style, visual identity)

Operating Model & Execution

• Workflow design: planning → production → post → publishing → reporting • Team design, role clarity, accountability, and performance scorecards • KPI dashboards and executive reporting (what changed, what happened, what’s next) • Playbooks, SOPs, and training for scale

Monetization & Commercial Strategy

• Revenue strategy: ads, sponsorships, affiliates, products, memberships, licensing • Brand integration strategy (offers, pricing, packaging, deliverable frameworks) • Social commerce and conversion planning (content → traffic → revenue)

Sun & Sky Entertainment Consulting

Growth, brand, and media execution for the modern attention economy.

Sun & Sky Entertainment advises, builds, and operates high-performing digital media ecosystems for creators, brands, executives, and media companies—from YouTube, TikTok, Instagram, Facebook, X (Twitter), LinkedIn, Snapchat, Pinterest, to podcasts, livestreaming, newsletters, websites, and other emerging platforms.

With 15+ years operating in social media and digital content, we bring an operator’s approach: clear strategy, repeatable systems, senior execution, and measurable performance.

Social media is no longer optional

Social media is now a core business function—and, in many cases, a personal brand asset. It’s where attention is won, trust is built, communities are formed, and purchasing decisions are influenced. We help clients treat social media like a real growth engine: structured, accountable, and built to compound.

Services

Who We Serve

We’ve worked with small businesses to Fortune 500 companies, and with celebrities to emerging creators. Whether you’re launching from zero, scaling a creator brand, running a multi-channel media operation, or coordinating a corporate awareness and marketing campaign, we tailor the approach to your goals, industry, and resources.

Every engagement is tailored to your budget and growth stage—built to scale as you grow.

How We Work

Sun & Sky supports clients in two ways:

Services

Consulting & Advisory (Done-With-You)

Senior guidance across strategy, creative, operations, and performance—ideal for organizations with internal teams that want a proven playbook and executive-level oversight.

Full-Service Management (Done-For-You)

We can run your entire social media function end-to-end—so you don’t need to hire, train, and manage an internal team. As you grow, we scale output, systems, staffing, and governance with you.

Core Services

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Full-Service Channel &
Social Media Management
(Done-For-You)

If you want one partner to handle it all, we can manage:

End-to-end strategy, planning, and content programming
Production oversight, creative direction, and quality control
Editing, packaging, publishing, optimization, and platform best practices
Community management and audience engagement
Analytics, reporting, and continuous performance improvement

Scaling output as your business grows—without internal hiring

Creator & Influencer Sourcing + Programs

For brands and companies that want creator-led growth:

Identify and recruit creators/influencers aligned with your brand
Build creator programs and content pipelines
Develop creator series and content concepts
Manage deliverables, scheduling, approvals, and performance reporting

Usage rights and content standardization for consistent brand outcomes

Media Asset Audits, Due Diligence & Acquisition Support

For buyers, sellers, and investors evaluating digital media properties—YouTube channels, TikTok accounts, Instagram pages, Facebook properties, podcasts, newsletters, and multi-platform brands—Sun & Sky provides audit and diligence services to assess quality, risk, and sustainability.

We have performed audits on channels generating $1M+ per month in revenue for acquisition due diligence and sale preparation.

What we evaluate

Revenue quality & concentration (ads, sponsorships, affiliates, products, licensing)
Traffic sources & stability (algorithm dependence, external reliance, seasonality)
Content risk (reused content exposure, claims history, policy compliance)
Performance drivers (CTR, retention, audience composition, catalog health)
Operational maturity (workflow, team dependencies, production cost structure)
Growth upside (format opportunities, platform expansion, packaging improvements)
Transferability (ownership/access controls, key-person risk, process continuity)

Deliverables

Executive audit report with findings, red flags, and confidence level
Risk register (platform, compliance, claims, operational)
Sustainability assessment and post-acquisition growth plan

Optional: seller “pre-sale readiness” plan to improve valuation and reduce deal friction

Additional Capabilities

(Commonly Requested by Enterprise Clients)

Paid Social & Performance Media

Paid social strategy, creative testing, and amplification
Retargeting and full-funnel distribution planning
Optional managed execution, or coordination with your internal/agency buyer

Measurement, Attribution & Analytics

KPI frameworks tied to business outcomes (not vanity metrics)
Tracking plans, dashboards, and executive reporting
Testing roadmaps and performance reviews

Brand Safety, Vetting & Compliance

Creator screening and approval workflows
Content standards, rights/usage planning, and policy alignment
Risk controls for brand reputation and platform compliance

MarTech, Tooling & Workflow Automation

Publishing/workflow stack recommendations and setup
Automation for reporting, approvals, and content operations
Process design to reduce overhead and speed output

Commerce & Conversion Infrastructure

Content-to-conversion planning (offers, landing flows, CTAs)
Alignment with email/SMS/CRM and broader marketing efforts
Optional build support through trusted partners

Brand Identity & Creative Services

Visual identity and brand system alignment across platforms
Design support for packaging, templates, and campaign creative
Style guides for consistent execution at scale

Reputation, Issues & Crisis Support

Response playbooks, escalation pathways, and moderation guidelines
Messaging alignment during sensitive moments
Community management standards to protect the brand

Localization & Global Scaling

Multi-language content planning, formatting, and distribution guidance
Regional platform strategy and content adaptation workflows

Engagement Options

Growth Sprint (Mid-Tier) — fixed scope; deliver a clear 60–90 day plan and execution roadmap
Advisory Retainer (Boutique) — ongoing executive-level partnership and performance direction
Managed Services (Done-For-You) — Sun & Sky operates the function end-to-end
Media Asset Audit (M&A / Pre-Sale) — diligence report, risk register, and post-close plan

Custom Options Available

Start a Conversation

To accelerate the first session, share:

your website and platform links (or a brief description if pre-launch)
your primary objective (growth, revenue, repositioning, launch, turnaround, acquisition)
current output and internal resources (if any)

Contact:

Consulting & Managed Services Inquiries